of people trust what a customer says about a business more than what the business says about itself.
of people who have watched a brand's testimonial video say it has played a part in convincing them to buy their product or service.
of people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.
[Stats courtesy of Wyzowl]
of people trust what a customer says about a business more than what the business says about itself.
of people who have watched a brand's testimonial video say it has played a part in convincing them to buy their product or service.
[Stats courtesy of Wyzowl]
In a world where deceptive marketing and AI are increasingly polluting our feeds, perceived trustworthiness is becoming more and more of a deciding factor for consumers. That’s why testimonial videos have historically proven to be one of the most effective marketing tools that businesses can use to build awareness and trust with their customers.
We harness the power of visual storytelling to create high-quality, documentary-style videos about real people and their real success stories with your business. Our testimonial videos give insight into your business’ impact in a way that text-based reviews simply cannot do. Audiences pick up on that authenticity, and it allows them to engage with confidence.
Tell us about your business
We begin with a simple conversation to get to know you better. Our goal during the initial discovery phase is to find out what makes your business unique and why customers choose you. Then, we use that information to shape the key messaging of the videos and decide the best way to show off your customers' positive experiences.
Connect us with your customers.
After the creative direction is established, the only other thing we'll need to get started is a list of happy customers. Whether they expressed their gratitude to you in person or left you a glowing online review, we want to hear their story.
We take care of the rest.
No need to worry about making phone calls and scheduling interviews, we handle all of that so you don't have to. We'll coordinate filming at your place of business, at the customer's home, or wherever the story takes us.
Signature Smiles Dental is multi-location Northeast Ohio practice specializing in implants and sedation dentistry. We work with them on a monthly basis to create a consistent output of patient testimonial videos, which are posted on social media and played on TVs in their office waiting rooms.
Here’s what just two of those testimonial videos achieved for them in 90 days when run as Facebook ads across their three locations:
Two of our testimonial videos generated an estimated 100,000 views and over 40 direct calls per location over 90 days from a cold Facebook audience. For businesses where a single new client can create thousands of dollars in revenue, these numbers represent a significant return on investment.
"We have been working with Miles and Taylor very regularly for over a year now, filming patient testimonials, office events, and educational content. We use these videos for all of our social media accounts, Facebook Ads (with some amazing results!), for our patient lounge, we play them at local events, and send them out in marketing emails. The staff loves seeing our patients so happy and talking about their journey with us, and they get so excited when a patient gives them a little shoutout! I would 100% recommend Plasma Cat to any business interested in filming any kind of content, from testimonials to office tours, the team has been so great! I really appreciate the flexibility and understanding regarding our crazy office schedule, and we couldn't be happier with the videos and photos. We've also recently used some of the still photos for window signs!"
