case study:
NuWatt
product explainer videos
the client
NuWatt is a manufacturer and distributor specializing in high-efficiency LED lighting solutions. Their products are designed for both residential and commercial applications, with a focus on energy savings, long-term reliability, and modern design. By combining advanced technology with a commitment to sustainability, NuWatt helps customers reduce energy costs while lighting their spaces with style and performance.
the goal
NuWatt wanted a series of videos that would clearly showcase the features of their LED lighting products, highlight ease of installation, and help inform buyers making decisions for both homes and businesses. Targeted at DIYers and contractors, the videos needed to boost online sales while providing clear, visually engaging demonstrations of each product in action. They were designed for NuWatt’s product pages and YouTube channel, giving customers the confidence to purchase and install their lighting solutions.
our approach
We focused on product close-ups, sleek detail shots, and installation demos that clearly illustrated each light’s functionality. Motion graphics were used strategically to highlight key features, specifications, and benefits, ensuring viewers could quickly understand the technical details. Maintaining a consistent visual style and brand voice across the series was a priority, reinforcing NuWatt’s professional, high-quality image.
the results
The video series has become a key tool in driving product page conversions, and collectively have received over 280,000 views on YouTube. The videos have become a valuable resource for prospective customers, helping NuWatt effectively communicate product benefits while supporting their online marketing goals.
services provided
pre-production
- creative development
- shot planning
production
- shoot direction
- cinematography
post-production
- editing
- 3D modeling & animation
- motion graphics
- sound design
- sound mixing
- color grading