case study:
Mike Ditka's Bloody Mike Mix
product advertisement
the client
Mike Ditka’s Bloody Mike Mix is a premium Bloody Mary mixer created by Hall of Fame football coach and Chicago legend Mike Ditka. True to Ditka’s larger-than-life persona, the brand prides itself on bold flavors, high-quality ingredients, and a no-nonsense attitude. Rooted in Chicago tradition but built for Bloody Mary fans everywhere, Bloody Mike Mix brings “Da Coach’s” signature toughness and personality straight to the brunch table.
the goal
Mike Ditka, legendary Chicago Bears player and coach, launched a new line of Bloody Mary mix under his beverage brand and wanted a dynamic way to showcase the product. The goal was to highlight the mix’s versatility, demonstrate different ways to enjoy it, and capture the lively, social atmosphere of backyard BBQs, appealing to football fans. They also needed a video suitable for a live activation at Soldier Field during the 2024 NFL season.
our approach
We created a high-energy product video centered around a backyard BBQ scene, where Bloody Marys made with Bloody Mike Mix took center stage. The video combined lifestyle storytelling with clear product visibility, showing friends enjoying the mix while watching football, preparing drinks, and celebrating together. Dynamic camera angles, quick cuts, and energetic pacing reinforced the fun, spirited atmosphere, making the product feel like an essential part of any game day gathering.
the results
The client was extremely pleased with the results. The video premiered at the Soldier Field NFL activation, engaging fans on-site, and has since been featured on the product pages of Amazon and Walmart, helping to increase awareness and drive sales. The project successfully captured both the personality of the brand and the versatility of the product, creating a piece that works across multiple platforms while resonating with the target audience.
services provided
pre-production
- creative development
- ad copy & scriptwriting
- shot planning
production
- shoot direction
- cinematography
- food styling
post-production
- editing
- sound design
- sound mixing
- color grading